70 Years of Excellence

Aitoro Appliance is a family-owned and operated business that initiated out of happenstance and was lovingly grown into an established, community-focused company.

Tony (along with his brother, Vinny, and nephew, Eric) and the rest of the Aitoro team strive to deliver the best in customer service. Walk into Aitoro on any given day and you’re guaranteed to encounter friendly smiles, helpful experts, and maybe even a lively cooking demonstration (most of the time at the hands of Tony himself!).

From initial touch point to delivery and maintenance, Aitoro customers are treated the way its founders would have wanted to be treated-like family.

Come in and see for yourself!

70 Years of Quality Service

Aitoro frequently contributes its showroom and time to local organizations for fundraising dinners and events, ensuring that the tradition of giving back to the community is passed down from generation to generation.


After being let go from a hat factory, president and CEO Tony Aitoro’s father (Vincent), grandfather (Anthony), and two uncles (Rudy and Carmine) decided to open a variety store on Ely Avenue in South Norwalk.

One day, a man pulled up with a Maytag wringer washing machine. They had no room to display it in their store, so Vincent set it on the sidewalk—and quickly sold it to a customer passing by. He immediately called the man and asked him to bring two more washing machines.

And, just like that, an appliance store was born. Seventy years later, Aitoro offers the most sought after brand names in appliances and electronics to customers of all tastes and budgets, along with an unparalleled customer experience.The award-winning Aitoro Appliance Showroom—which moved to Westport Avenue in Norwalk in 1963 to accommodate for the business’s steady growth—has been consistently recognized for housing some of the country’s most beautiful, fully functioning kitchen displays.