For anyone who has ever attended the Kitchen & Bath Industry Show (KBIS), this year will truly be different. And while this virtual installment is not meant to take the place of future in-person events, there will assuredly be a digital component to the show from now on.

The virtual experience will be extremely user friendly with plenty of entertainment to go around. Attendees will have the chance to see what is new in the marketplace by visiting the myriad exhibitor booths, and they can stay connected to the industry by seeing activities on stage.

The National Kitchen & Bath Association (NKBA) will host its revered Design + Industry Awards, as well as the annual State of the Industry and State of the Association addresses, and there will be plenty of membership appreciation activities in store. The advantage of the virtual component to the Voices from the Industry conference is that you can see all of the sessions through the virtual platform, which will be open until March 31.

This new format extends the show over four days instead of three, and it allows some people who have not been able to attend KBIS before because of schedules or budgets the chance to do so this year. It also allows people to connect worldwide wherever they are.

In preparation for this virtual event, the teams from NKBA and Emerald have attended various other digital events to determine what works and what does not. KBIS Virtual promises to be highly interactive though virtual reality, music and education, and the virtual platforms with which the team is working are very advanced.

“This is not a pause button,” said Suzie Williford, NKBA’s vice president of industry relations and chief strategy officer. “We are doing the best we can in this situation, bringing people together virtually and making sure everyone stays connected until we can get together in person again in 2022. This is a vibrant and strong industry that is just going to keep pushing forward.”